Bud Light thought after two months the time was right to return. But conservatives had other ideas.
After two months of silence, Bud Light decided to return to Twitter with a new summer-themed advertisement. The commercial attempted to portray the company as lighthearted and carefree while trying to avoid any controversy or wokeness.
Unfortunately, the ad failed in its mission; it depicted individuals making fools of themselves by spilling food and beer all over themselves and falling into water.
Many accused Bud Light of disregarding the criticism they had received previously for shoving Dylan Mulvaney in America’s face. Some suggested that instead of trying to focus on funny situations, Bud Light should have gone back to their 90s content which was much more palatable than this latest effort.
Crack a cold one: we've got an epic summer ahead. Sock tans included. pic.twitter.com/CGRCvkHC60
— Bud Light (@budlight) June 22, 2023
Of course, ads showing individuals humiliating themselves is not what former customers were looking for. Not surprisingly, Bud Light got absolutely roasted in the comments section.
Here are some of the most brutal replies:
You’re getting brigaded for this and for good reasons, guys, but also, on its merits, the commercial is dumb. A super cut of dudes embarrassing themselves in front of other people? Have you learned nothing?
Go back to the 90s and mine your old content.
Do a condensed version of… https://t.co/q1Dj3PoQIV
— Geoffrey Ingersoll (@GPIngersoll) June 22, 2023
Man Caught Drinking Bud Light Insists He's Not Gay pic.twitter.com/HTOyDE6RCU
— The Babylon Bee (@TheBabylonBee) June 22, 2023
All I see is Dylan Mulvaney.
— Brick Suit (@Brick_Suit) June 22, 2023
— Tony Kinnett (@TheTonus) June 22, 2023
Maybe you should ask for all a listing of all of their pronouns.
— William Kelly (@thee_ppd) June 22, 2023
Omg the hidden replies 🤣🤣🤣
— Raheem. (@RaheemKassam) June 22, 2023
— DC_Draino (@DC_Draino) June 22, 2023
Here is a better look: