Just when Anheuser Busch thought it couldn’t get any worse, it does. Bud Light has been the best-selling beer for many years, but they are dangerously close to losing its title to a Mexican beer company.
Bud Light has lost 26% of its customers after striking a deal with a transgender woman Dylan Mulvaney. It got worse as its marketing executive then insulted its customer base just before she took a leave of absence whether it was her idea or the company’s.
On April Fools Day it was announced that Bud Light was teaming up with Bud Light. Then all hell broke loose and Bud Light has been trying to stop the bleeding but to no avail.
The greatest beneficiary of Bud Light’s misfortune has been Modelo Especial, a Mexican beer import. Modelo Especial who has been in second place for years is knocking on the door to the beer king Bud Light.
As Bud Light has lost 26% of its customers, Mexican beer has increased sales by nine percent.
If this continues Modelo will surpass Bud Light for the year.
There was one more piece of excellent news: Yuengling, which is “America’s Oldest Brewery,” surged a whopping 47.6% according to the numbers provided by Bump Williams.
As the Post notes, the numbers are even more astonishing considering Yuengling is distributed to just 25 states and operates just three breweries.
Williams made note of the surge.
Yuengling is having a great moment with the greatest growth of all the premium beers.
This one tweet explains the reason for divergence in sales between Bud Light and Yuengling. Look at the pro-American patriotism.
Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer. pic.twitter.com/5TdmGiUc5R
— Yuengling Brewery (@yuenglingbeer) April 14, 2023
Yuengling can also be considered Trump-friendly. Yuengling was boycotted by far-left LGBTQ groups in 2016 after its CEO endorsed then-candidate Donald Trump’s run for president.
The brewery is “running out of time to fix the problem as the summer selling season unofficially started last weekend and Memorial Day is in two weeks,” according to Bump Williams Consulting CEO Bump Williams.
Many on the Right continue to be furious over Bud Light going “woke” and allowing Mulvaney, a biological male who identifies as female, to promote its product while dressed like Audrey Hepburn in Breakfast at Tiffany’s.
Customers are “waiting for a genuine and sincere apology” and “crystal clear communication on exactly what happened,” Williams said.
Since its numbers began crashing, Anheuser-Busch executives have reportedly been scrambling to find solutions.
Anheuser-Busch has spoken directly to customers and distributors, stating that all the chaos stemming from its partnership with Mulvaney is the product of “one single can.
“This was one single can given to one social media influencer,” a letter to wholesalers read. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”