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Bud Light’s 4th of July Promo: Give It Away For Free

It’s no secret that Anheuser-Busch has been facing an uphill battle recently after going woke, and their latest attempt to get customers on board with their product is a bit of a head-scratcher.

In a Fourth of July holiday promotion, customers are being offered a $15 rebate for purchases of 15-packs of Bud Light, Budweiser, Budweiser Select, or Budweiser Select 55 made between June 15 and July 8.

That means in areas where you can buy a 15-pack for less than $15, Anheuser-Busch is essentially paying customers to take its products — which is just one indication that something isn’t quite right at the company.

The reason behind this promotion? It appears to be related to the boycott against Bud Light over its controversial sponsorship with transgender activist Dylan Mulvaney.

Sales plunged 28.5% for the week ending June 17th –– a new low for the company –– while Modelo Especial dethroned it as America’s No 1 beer.

However, CEO Brendan Whitworth sent out a message earlier this month promising to focus efforts on making good beer rather than wading into culture wars without offering an apology; but it seems like it may have been too late since sales of other Anheuser-Busch brands were also affected – Budweiser dropped 12.3%, Busch Light dropped 8.1%, and Michelob Ultra dropped 4%.

Modelo’s sales continue to rise as do those of Miller Light, Coors Light, and Yuengling Lager –– all companies who have yet to face any boycotts or controversies so far during 2021.

And while Anheuser-Busch InBev global chief marketing officer Marcel Marcondes admitted that this whole situation has served as “wake up call” that marketers need “to be very humble” there has been no word about what happened to those involved in April when the boycott first began or if they were let go from the company altogether (as reported by The Daily Caller).

It seems like despite their best efforts at trying not only repair the damage done but also steer away from playing politics anymore, Anheuser-Busch is still struggling under immense consumer pressure due mainly due to past actions taken by its higher ups and/or executive staff members.

Whether they will weather through this storm successfully remains unclear, however one thing is certain: we should always remember that we can never underestimate how powerful our decisions can be when it comes to affecting everyone else around us both directly and indirectly — good intentions or not — which could mean dire consequences in some cases.

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16 Responses

  1. If I was a stock holder in Anheuser-Busch InBev, global chief marketing officer Marcel Marcondes would be gone. He should have taken this to task when it first came out and went public that this was not an authorized ad campaign. Then to let it fester is inexcusable. He has cost the Company and Stock holders millions of dollars and its going to continue to bleed until someone with common since takes over. The only thing good that came about is the new term, being “Bud-Lit” In business you stay the hell away from politically sensitive issues especially when you realize that it appears that the 1% are not paying the bills. Stop letting the tail wag the dog!

    1. They must just be stupid. They lost their shirts with the mentally ill Mulvaney, now they’re funding ‘pride’ parades where grown, naked men and nudists are walking down the streets in front of kids!

  2. Anheuser is TOAST. Too many other beers to chose from . I’m done with them, no matter what they say now. Hope they enjoy their new 1% core.

  3. Has anyone else noticed the Bud Light bottles in the picture are the same colors as the LGBT flag and in the same order? From top to bottom, red, orange, yellow, green, blue, purple.

  4. AB leadership is the classic example of an old meme. A guy notices his boat is sinking because water is coming in, so he starts drilling holes in the bottom to let it out.

  5. I don’t know how they had the sales they had before this transgender crap started, because I also don’t know anyone who drinks the watery crap.

  6. It amazes me that share holders don’t erupt & revolt against management of the entire Anheisser organization. They all need to go. There is a responsibility to the shareholders.

  7. Let those tranny knob gobblers feel the burn. They broke a long standing rule “Don’t mix politic’s with business” EVER ! They had every chance to apologize to their customers, but they chose to disregard their feelings and offer a “statement”, then double down on a pride parade. So I for one will NEVER buy ANY of their product’s again. Just principal, just me.

  8. I imagine that a lot of the butt wiper beer drinkers who are currently boycotting are still awaiting an honest apology & the promise to never do anything so stupid in the future.

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