Anheuser-Busch (A-B) is in real trouble. In the first week of the controversy sales dropped by 11% by volume and now in the s3econd week, sales dropped by almost twice as much. A-B is meeting with distributors in order to discuss how they can recover from their wokeness.
Beer newsletter, Insights Express said:
“These numbers are staggering. Right now this is an extremely difficult scenario for Anheuser-Busch, the Bud Light brand and for AB distributors.”
To make matters worse for Anheuser-Busch, sales of their major competitor, Coors Light and Miller Light both have seen massive increases in their sales — nearly 18%.
A-B has sent ntwo of their top executives on leaves of absence over the idiotic move to diss their loyal base to cater to transgenders.
Alissa Heinerscheid, who led Bud Light’s marketing, and Daniel Blake, who led marketing for Anheuser-Busch’s mainstream brands are on leave and insiders say it was not voluntary and both may be gone forever. Heinerscheid should definitely never return.
Bud Light attempted to quell outrage last week by releasing a new advertisement that practically dripped with patriotism, but it was not well received.
No commercial was going to smoo0th over the damage they are receiving. What made it worse was Heinerscheid’s dissing of Bud Light’s commercial base. You do not anger your best customers unless you want to go out of business.
‘We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach.’
Joe Rogan reacted on his podcast:
“It’s like the f***ing dumbest pro-America rah-rah. Like, we don’t know who you really are now. It’s so stupid and cliché. It hurts my feelings, it’s so dumb. … This is a company in deep s**t.”
The dismal sales numbers came as two Anheuser-Busch marketing executives — Alissa Heinerscheid, who led Bud Light’s marketing, and Daniel Blake, who led marketing for Anheuser-Busch’s mainstream brands — are taking leaves of absence. The decision to step away, according to the Wall Street Journal, was not “voluntary.”
Meanwhile, beer distributors, whom sluggish sales hurt directly, are meeting with Anheuser-Busch in Washington, D.C., on Tuesday, where they are “looking for a much more pointed and well developed plan on how Anheuser-Busch might stem the onslaught of negative attention and sales trends,” Insights Express reported.
Bud Light attempted to quell outrage last week by releasing a new advertisement dripping with patriotism. But reaction to the ad suggested the controversy will not go away easily.