Anheuser-Busch (A-B) is in real trouble. In the first week of the controversy sales dropped by 11% by volume and now in the s3econd week, sales dropped by almost twice as much. A-B is meeting with distributors in order to discuss how they can recover from their wokeness.
Beer newsletter, Insights Express said:
“These numbers are staggering. Right now this is an extremely difficult scenario for Anheuser-Busch, the Bud Light brand and for AB distributors.”
To make matters worse for Anheuser-Busch, sales of their major competitor, Coors Light and Miller Light both have seen massive increases in their sales — nearly 18%.
A-B has sent ntwo of their top executives on leaves of absence over the idiotic move to diss their loyal base to cater to transgenders.
Alissa Heinerscheid, who led Bud Light’s marketing, and Daniel Blake, who led marketing for Anheuser-Busch’s mainstream brands are on leave and insiders say it was not voluntary and both may be gone forever. Heinerscheid should definitely never return.
Bud Light attempted to quell outrage last week by releasing a new advertisement that practically dripped with patriotism, but it was not well received.
No commercial was going to smoo0th over the damage they are receiving. What made it worse was Heinerscheid’s dissing of Bud Light’s commercial base. You do not anger your best customers unless you want to go out of business.
‘We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach.’
Joe Rogan reacted on his podcast:
“It’s like the f***ing dumbest pro-America rah-rah. Like, we don’t know who you really are now. It’s so stupid and cliché. It hurts my feelings, it’s so dumb. … This is a company in deep s**t.”
The dismal sales numbers came as two Anheuser-Busch marketing executives — Alissa Heinerscheid, who led Bud Light’s marketing, and Daniel Blake, who led marketing for Anheuser-Busch’s mainstream brands — are taking leaves of absence. The decision to step away, according to the Wall Street Journal, was not “voluntary.”
Meanwhile, beer distributors, whom sluggish sales hurt directly, are meeting with Anheuser-Busch in Washington, D.C., on Tuesday, where they are “looking for a much more pointed and well developed plan on how Anheuser-Busch might stem the onslaught of negative attention and sales trends,” Insights Express reported.
Bud Light attempted to quell outrage last week by releasing a new advertisement dripping with patriotism. But reaction to the ad suggested the controversy will not go away easily.
8 Responses
bud who?
It’s a very simple thing to fix. Apologize, we made a huge mistake, implying that our customer base was out of touch and Tranny’s were who we want to promote. We are sorry. Obviously woke goes broke and we learned our lesson. Please come back and we promise to never push delusional crap on our wonderful customers again.
`Maybe people will start drinking beer again, and leave the light almost-beer for the Woke folks.
Going woke has consequences. Conservatives have money too and are choosing to spend it elsewhere.
Patriotism !!!!! First they sell out to a FOREIGN COMPANY OVERSEAS, and NOW they TOTALLY DISRESPECT EVERY TRUE AMERICAN IN THIS COUNTRY and they try to say that they are “PATRIOTIC”, How STUPID do these foreign clowns think WE are !!!!! As far as I am concerned, there is no such company as Anheuser-Busch, and I hope that EVERY other Actual AMERICAN follows my LEAD !!!! HEY A-B, See if the trannies and foreigners can keep you in business !!!!! Go WOKE, Go BROKE !!!!!
Just the facts.
(1) https://finviz.com/quote.ashx?t=ABEV&p=d
(2)https://finviz.com/quote.ashx?t=BUD&p=d
Patriotic? No, it was just trying to pander with a different bent, lets slap together an attempt at patriotism, but we got to have every minority group in the commercial, How about you just come out and say you seriously screwed up, and those responsible have been fired?
You idiot. You think you will attract young beer drinkers by using a sexual deviant as a model??? Despite the Braindead Idiot in the White House and our Communist supporting U. S. mainstream news media, young Americans do not worship sexual perverts and sexual deviants. They are smart enough to recognize the sex deviants for what they are: mentally ill. Go WOKE, go BROKE!