When you go woke, you go broke. New details have come out about the decision to use Dylan Mulvaney as the face of Bud Light. It seems that a spokesman for Anheuser Busch claims that no one at the senior level knew that a transgender would be used to sell beer to America. What could possibly go wrong? Well, Anheuser Busch has lost $6 billion of their market cap. The worst may not be over.
Many famous people who own bars have quit selling Bud Light and those who haven’t, complain that no one was buying it. Many other people are now refusing to buy any Anheuser Busch products. Once they find a new beer that they like, they probably will stick to the new brand. Anheuser Busch is in a real bind because if they fire the transgender, leftists will go crazy and that could cost them a lot of money. If they were smart, they would throw a bundle of money at Mulvany to get him/her to go away and be quiet.
Maybe they can’t fire Mulvaney, but they should fire Alissa Heinerscheid, who was allegedly the mastermind behind the advertising faux pas. But the owners of the beer company are located in Europe, so doing the smart thing is not an option. But the real importance of this whole fiasco is that it should be a warning that when it comes to woke, people vote with their wallets. Bud Light was popular with the sports crowd, whom Alissa Heinerscheid disparaged.
Remember disco? I lived in New Jersey at the time and the popular bars switched from rock to disco they lost their shirts because the rock crowd drank copious amounts of alcohol but the disco freaks drank ginger ale and club soda. Needless to say, many of them went broke. The Soap Factory was one of my favorite hangouts, but after going disco, it folded in less than six months.
A second source also claimed that a lower level employee had made the decision to include Mulvaney in the campaign, a move that appears to have cost the company $5 billion in market value. The backlash to the iconic American beer brand has been so intense that a Budweiser distributor in Missouri canceled an event with the company’s famous Clydesdale horses because everything was “still sensitive” over the matter.
The second source told The Daily Wire that the company was likely going to implement a more “robust” process for evaluating controversial figures in the future to avoid another public relations nightmare.
The claim that a lower level employee was allegedly behind the Mulvaney campaign comes after two female vice presidents at the company had previously championed inclusivity at the company.
Anheuser-Busch’s vice president of communications Jennifer Morris, who locked her Twitter account in recent days, said at an industry event in 2021 that she felt it was important to “leverage our scale and resources to further conversations around DE&I [Diversity, Equity and Inclusion] and help consumers understand the difference they can make as individuals.”
Bud Light vice president of marketing Alissa Heinerscheid claimed in a recent interview that she wanted “to evolve and elevate this incredibly iconic brand” and focus on “inclusivity” because she thought it was “in decline.”
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,’” she said.